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This is the course blog for PH 663 -- the theory-based, practical, action-packed Health Communication course for ace Health Promotion students in the Graduate School of Public Health at San Diego State University.
Week 1: Course intro & overview
-Health Communications
-Types of Communication
-Functions of Communication
Week 2: Labor Day-No Class
Week 3: How Theory Shapes Health Campaigns
-SMCRD
-Them/Us
-Who says/hears what
-Hierarchy of effects
-2 Paths
-"house"
Week 4: Formative Research Overview, Presentation Skills
-"Wrong reason" Health Promotion
-Uses & gratification
-Effects model
-Selectivity
-Formative research
-Active listening
-Focus groups
-Presenation skills
-Body language
Week 5: Understanding & Segmenting Your Audiences I
-Benefits and features
-Segmentation principles
-Types of Segmentation (Demographic, Geographic, Psychographic, Behavioral)
Week 6: Understanding & Segmenting Your Audiences II
-VALS segmentation
-PRIZM geographic
-Forward segmentation
-Backward segmentation
-Inductive
Week 7: Health Literacy
-Health literacy
-Functional literacy
-Levels of literacy (and %s)
-"Showing" vs. "telling"
-Plain language
-SMOG/FOG
Week 8: Message Strategies
-Benefits
-Barriers
-Model
-Types of messages (fear, testimonial, slice of life)
-Risk communication
-Gains vs. losses
-Reference points/anchors
Week 10: Advertising, Public Relations & Media Advocacy
Week 11: Web 2.0, Games, & Interactive Technology
-"media hound"
-Reporters NOT your friends
-Manipulation and ethics
-Find your voice
-Positioning
-"Top of mind"
-Web 2.0 (10 principles)
Week 13: Popular Culture and Entertainment
-Communication contract (presuasion/entertainment)
-Agenda setting
-Entertainment-Education Continuum
Week 14: Mini-Project 2 Presentations
LESSONS TO KEEP IN MIND FOR FINAL PROJECT
- The project should be a reflection of the objectives
- Remember that methods and strategies are distinct concepts
- It's ok to modify objectives and strategies... justify the change!
- Great job not reading from the slides!!!
19 comments:
Hello everyone - I thought the presentations today were great. I really liked how the Shakti group (don't know if that's spelt right, but....) organized their charts based on people's reactions to the created messages - it was very easy to follow the "matched" vs. "mismatched" responses. (I think our group may steal that organizational idea for the next presentation.) I also thought the vaccination ads were great. I am curious as to what program you can do that with, and how to use it. They looked very professional! The food stamp group seemed to understand their audience very well, and walking school bus had some cool findings with respect to the my space thing - who would have thought! Presentations always make for a fun day, its neat to see what your peers come up with!
Great PRESENTATIONS EVERYONE! I really enjoyed the presentation on the flu vaccine and all the good/interesting feedback they received from testing their message. I think we all had troubles trying to satisfy everyone's wants and needs, but I think we all did our best summarizing what people wanted. I think that is one of the most challenging parts of getting feedback from others is that you cannot make everyone happy. It was interesting to also hear what feedback the walking school bus received since they are working with not only the child, but the parent as well. I think its funny though that parents will think that some websites that are similar to my space are safer for their children. My sister-in-law allows her kids to get on all these other online communities, but not my space. I think all online communities can be unsafe because no matter what, you will never know for sure who is on the other side. Interesting though:). See you in class next time. Oh...I vote for appetizers! YUMMY!
wow, and wow. everyone did an awesome job presenting this week!
i look forward to seeing the whole shebang in a few weeks.
i thought it was really interesting how the walking school bus group learned about websites that are supposedly "safe" for younger kids. i can't say i really believe in safety on the internet though... anyone can appear to be anyone they want to be... that's how young teens were lured over chats in the first place. it's scary to know how strangers prey on kids who have little supervision or who are in stages of rebellion against their folks. really reinforces that the best way to protect your kids is to be open with them, honest, and prepare them for all the hard stuff that's out there. with the world connecting the way it is, not even the smallest town is totally safe anymore. it's sad. so many benefits to the internet, but nothing great comes without a price.
i've enjoyed this section of class. many new possible channels have opened up to me, and i hope i can make use of them more in the future. i think the part that will stick with me the most is using various forms of entertainment to grab people's attention and open up their minds. once their minds and bodies are open, then we can pounce and casually impress our messages of health and well-being into their lives!
The presentations on Monday were really great. It's amazing to see how all the group projects have progressed since the last presentations. Also, I'm glad that our group wasn't the only one who had trouble trying to fullfill the needs of both the clients and the target audiences. I didn't realize how difficult it would be since different people want different things....who do you cater more to? I guess you have to find a happy medium where both sides can receive the full benefits of the programs we're trying to convey. It's as easy as it looks so I commend each group for their teamwork!
I liked the Shakti group's innovative presentation, the School Bus program had great feedback from the kids and I liked the idea of "think like you're in the 7th grade mentality", Climate Control had good alternatives to taking the trolley to school, and the Food Stamps group had a creative way of trying to promote how people can benefit from the program. Can't wait for the final projects: good food and great presentations to come!
correction from my last entry. "It's NOT as easy at it looks so I commend each group for their efforts and teamwork!" =)
Everyone did a great job with presentations! I hate to admit it; but truthfully, it's a little reassuring to hear that each group is having there own difficulties with there projects...and it's not only my group. I definitely love the diversity of everyone's projects; it's so interesting to hear and learn about what everyone is doing, it almost makes me want to be a part of all of them…almost! I agree with Idt that we need to be very careful with the internet, especially when it comes to children. However, I thought the “Walking School Bus” did a great job utilizing there channels and I think a well monitored website might really be a hit with the kids. I know personally I learned a lot from being able to view everyone’s presentations and I’m glad we got a chance to do this before presenting our final slides. It has made me reconsider the formatting of our presentation and how to improve it in order to make it more clear and concise.
I thought Module 4 was interesting but feel that we could have spent more time exploring the different methods and channels. I have definitely become more aware of possible health messages in entertainment… it’s kind of ruined TV and movies for me.
Wow. the semester has gone by FAST!
Projects... everyone did a good job. I wonder how the FSP did. (my group). We got some work to do, but we can do it.
So basically class was about presentations. I wish I could have found out about "THE GAME" other than those being the names of a rapper and a playa.
Anways... the campaigns sounded good. I like how all this that we are doing is something that is really happening. Not a idea or a plan, but an actual campaign. But at the same time... it's time consuming. I'm spending more than the amount of hours x studying a course is suppose to have. You know... an hour per class = studying 2 hours per hour per class outside of it. So this class is... 2.45 hours = 4.8 hours of studying... I think we've done more than that for our project. :le sigh: Lessons learned!
Again, presentations were great everyone. I think a huge improvement from the first ones. I was quite impressed with many group’s posters… they looked so professional compared to my group’s. It really does make me want to go out and get involved. It makes me want to get the flu shot (I never have before), volunteer with Shakti, apply for food stamps, and use the trolley more than I already do. It also frustrates me that my apartment complex doesn’t have recycling. I mean seriously, these days who doesn’t have recycling? and there are over 1,000 apartments. We could save a lot. I just might have to write a letter to management. Anyway, thank you everyone for inspiring me!
I can't wait to see everyone's project come together at the final presentations in a couple weeks. The Shakti group still has some things to sort out...like how in the heck we can describe our organization in clear, concise terms...But, we'll do it and it will be great:)
I think this module was particularly interesting. It really proves that you have to "think outside the box" sometimes to truly see all the ways we can create exciting health promotion messages. It's challenging now NOT to find health messages in media and entertainment. It seems like in every tv show, radio show, and movie, there is some form of health communication. That's a good thing for public health! I think the more challenging part is getting people to recognize these messages without having to be a public health professional...
Ooops
YEs I agree it was great to see where everyone is at with their group projects, its hard to believe we will be wrapping everything up in under 2 weeks, wow time flies!! I also agree it is comforting hearing about what the other groups are struggling with. When working with people there will always be trials and learning experiences at least it keeps things interesting!!! In response to a classmates comment regarding "Who do we cater to?" In this class we have learned to put the target audience in the middle to better meet their needs. This task is not always easy and conflicts arise between the target population and the delivering agency. I agree a happy medium is ideal.
Hello again. I thought the presentations are really coming along!! I do wonder...out loud...what the final day will be like. In between enjoying some well deserved potluck I really hope we all don't bore each other to tears, since we have seen the projects more or less.
Over all I think these projects have been quite the learning experience for me. I am very appreciative of my team members b/c I feel that everyone is working so hard both together and apart to make this all work.
I heard that the Mass Vaccination Clinic did about 300 people! Nice work guys!
Hee, hee, I must have an itchy trigger finger...
Yeah for us (as a class) and the good job on our presentations!! Ditto on Crystal's comment regarding the vaccination ads--they looked great (though the snow family picture threw me for a loop at first.) It has been interesting to learn what middle school kids and their parents think these days. I realize middle school was years ago, but I still was somewhat operating under the impression that I knew what middle schoolers like/don't like, etc, because I don't feel nor act 28. It was VERY entertaining to read through the sometimes hilarious answers of my mom's Utah students: "they think kids who get drove to school are fat", "CORNYness to the MAX", "If I lived in sunny San Diego, I'd walk, but I live in Utah", etc. These kids provided plenty of brutal honesty and much-needed laughs.
Good news! Found out today that FINALLY we will be able to have real-live access to our target audience, the MMS kids! On Monday we will pilot our posters to them and hopefully receive some earth-shattering commentary! As Sarah said this morning, better late than never! Wish us luck!
So, I couldn't sleep last night and started flipping through the San Diego Trib (the actual paper version.) I came across an interesting and timely article for the environmental group about the future of transportation in San Diego county. Go to: http://www.signonsandiego.com/ and search for the "long-term transportation" article written in Tuesday's paper. It has some interesting stuff as well as information regarding a meeting on Friday at 9am-the 2030 Regional Transportation plan. It might be something you environmental folks could use...either way, it's pretty eye-opening.
Yay for everyone on the projects! Thinking back to my first conceptualization of the project, I'm amazed at everyone's presentations. We've come a long way ladies(and gent)!
Both times after the presentations I go into a bit of a funk about the discrepencies between my thoughts about our the awesomeness of our project and Dr. Engleberg's thoughts about how far we still have to go. Se la vie.
One more class to go--- anything else that we need to learn? Thoughts? Questions? Comments? Tears?
Shelby: Some kid actually said "CORNYNESS to the MAX"?!??! Isn't that sooooo 15 years ago?
Great job on the projects! I was very impressed by everyone's work and thoroughly enjoyed all the presentations. The vaccination ads were awesome and definitely inspired me to try and improve the Walking School Bus flyers and posters. I thought that the food stamp group's use of personal testimonies and eligibility chart were great. The global warming group did a nice job of using wrong reason to promote use of the trolley (riding the trolley not only to help the environment, but also to save money and study for exams-- reasons which might be more influential on students). Last but not least, I loved Shakti's ads and thought they did a great job of emphasizing the support women provide one another at the shelter. I am very excited for the final presentations.
Module 4- Methods and Channels – was interesting and enjoyable. I think I learned the most about messages, methods, and channels while working on the second mini project. My favorite topic of the module was Pop Culture & Entertainment, and my top three learnings were the importance of the source of the message (e.g. Oorah: Binge Drinking), the use of entertainment to promote health, and the powerful role the internet can play in health education.
Diddo on the presentations! Great job everyone. We definitely have some work to do on our posters. I was a little aurprised about the myspace thing too. We all know about the dangers of kids using the internet, but since I pretty much only use my yahoo email account and this blog I'm wasn't reaaly aware of how parents are really really trying to keep their kids from using it. Who knew it would be this difficult to get in touch with our target audience and to get more of these kids walking considering they don't even have a school bus system! Better late than never is right! Hopefully our final priojects will turnout to be something that all of these organizations can put into action.
WOW! I cannot believe how fast this semester went by. It is a little scary how quickly it all goes. I almost feel guilty becuase I feel like since I've been in school all I do is wish my life away. "I can't wait for this semester to be over" over and over again. Here I am almost seven years later and it seems like it all went by unbelievable fast. And I'm sure it doesn't slow down from here.
Anyway...enough of that. I thought the presentations are coming along fantastically. It is so great to see the different groups ideas on how to present their message. Who know so many people were so creative in our class? I am really interested to see the final projects. I just know they will be great!
Like everyone else, I enjoyed the presentations this week. It was interesting to see what hard work we all have put in to our projects over the course of the semester. I also appreciated the fact that Dr. E gave us feedback right away about the projects. However, one thing that he mentioned that I have problems accepting was his comment about having one objective for our two segments. If I understood (and remember) correctly, he didn't agree with having only one objective for the two segments as it defeated the purpose of doing segmentation in the first place. But, in our situation (the food stamp group) the one objective is relevant to both segments as it is in the pathway to reaching our goal which is utilizing food stamps to increase "access to food and a more healthy diet." There is no distinct phone number that the WIC people should call compared to the Non-WIC recipients. In essence, it is a one way street when one of the biggest factors preventing these families (both WIC and Non-WIC) from calling and making an appointment is the lack of knowledge about eligibility and the FSP in general. In conclusion, no our segmentation didn't lead us to two different objectives but it did allow us to identify the language and message that would work best with the two groups.
Well, I can't wait to get our group's mini-project 2 back!
So, I forgot to blog by noon today - thanks for the reminder, Shelby! Like finally getting access to our real target population this late in the game, better late than never, right?!? Hopefully Dr. E will agree :)
As everyone else has already said, kudos to all of the groups on their presentations this week! I, too, was incredibly impressed with the quality of the posters in all of the other groups. Admittedly, I was largely responsible for the comparatively sub-par quality of the Walking School Bus posters. In my own defense, however, I don't have any fancy-schmancy publishing software - just good 'old MS Word for me (2003 Version, at that - my trial version of Vista ran out a month ago). So...looks like we need to find a "friend" who is poster-savvy and has a soft spot for preventing the childhood obesity epidemic one walk to school at a time! Anyone, anyone? Bueller, Bueller?
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