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This is the course blog for PH 663 -- the theory-based, practical, action-packed Health Communication course for ace Health Promotion students in the Graduate School of Public Health at San Diego State University.
Week 1: Course intro & overview
-Health Communications
-Types of Communication
-Functions of Communication
Week 2: Labor Day-No Class
Week 3: How Theory Shapes Health Campaigns
-SMCRD
-Them/Us
-Who says/hears what
-Hierarchy of effects
-2 Paths
-"house"
Week 4: Formative Research Overview, Presentation Skills
-"Wrong reason" Health Promotion
-Uses & gratification
-Effects model
-Selectivity
-Formative research
-Active listening
-Focus groups
-Presenation skills
-Body language
Week 5: Understanding & Segmenting Your Audiences I
-Benefits and features
-Segmentation principles
-Types of Segmentation (Demographic, Geographic, Psychographic, Behavioral)
Week 6: Understanding & Segmenting Your Audiences II
-VALS segmentation
-PRIZM geographic
-Forward segmentation
-Backward segmentation
-Inductive
Week 7: Health Literacy
-Health literacy
-Functional literacy
-Levels of literacy (and %s)
-"Showing" vs. "telling"
-Plain language
-SMOG/FOG
Week 8: Message Strategies
-Benefits
-Barriers
-Model
-Types of messages (fear, testimonial, slice of life)
-Risk communication
-Gains vs. losses
-Reference points/anchors
Week 10: Advertising, Public Relations & Media Advocacy
Week 11: Web 2.0, Games, & Interactive Technology
-"media hound"
-Reporters NOT your friends
-Manipulation and ethics
-Find your voice
-Positioning
-"Top of mind"
-Web 2.0 (10 principles)
Week 13: Popular Culture and Entertainment
-Communication contract (presuasion/entertainment)
-Agenda setting
-Entertainment-Education Continuum
Week 14: Mini-Project 2 Presentations
LESSONS TO KEEP IN MIND FOR FINAL PROJECT
- The project should be a reflection of the objectives
- Remember that methods and strategies are distinct concepts
- It's ok to modify objectives and strategies... justify the change!
- Great job not reading from the slides!!!
18 comments:
I really enjoyed today's lecture about entertainment and popular culture. Not just because we were able to watch fun and interesting video clips (which by the way made me want to watch the rest of Somethings' Gotta Give), but it never dawned on me to use popular entertainment as a form of health communication. I'm starting to see a trend here....that if you're innovative enough, a lot of things in our everyday lives are constantly relaying health messages. Whether it be truth or fiction is another story, but for the most part, health promoters have a lot of channels to utilize in communicating our health messages. Before this class I thought I knew the basics of promoting a media campaign, I didn't realize that there is still so many tools for us to use. So for this week, I plan to earn my 10,000 extra credit hw points and really pay attention to how TV, entertainment, and pop culture introduces contracts in our daily lives.
Lastly...HAPPY THANKSGIVING EVERYONE!
Today's lecture was very fascinating! It really made me think about certain movies or shows that could possibly be used to send a health message. What immediately popped in my mind was this movie called Kids. This movie is based in a city and follows this group of skater kids around. The main character was a young teenager who decides to sleep with this skater (disgusting looking by the way) kid. It was her first time and he tricked her into thinking it was his first time too. They didn't use protection and bad thing was he slept around! Well at the end, the main character goes with her friend to get tested for HIV/AIDS. The main chick was just going to support her friend and then finds out that she is HIV positive. It was soo crazy! A great message for teens I thought. No matter how much you trust someone, you just never know. If you haven't seen it...rent it...it's an eye opener for sure. HAPPY THANKSGIVING!!!
Sad day in Web 2.0
Parents of MySpace hoax victim seek justice
‘No apologies’ over teen who hanged herself over failed romance, kin say
This class session reminded me of "Waterfalls," the song and video by TLC that spoke about gangs, STDs, etc. When I first heard that song I started thinking a lot about those issues, that I would normally never hear about in daily life.
Whenever I think of pop culture and health I immediately think of teens and pre-teens. Most teens are very up-to-the-minute about pop culture and if we can streamline pop culture and health issues, I think the impact we can make (especially regarding teens) will be powerful. One of the main issues that we face in doing this is the rapid evolution of pop culture. Not to sound older than I am or anything...but pop culture changes so fast that as soon as you put something together, the trends have changed. This brings up the idea of focus groups and ensuring that key informants from your target audience are involved in the creation of your campaign, message, etc.
So for class this week... it was interesting. I like entertainment. I know entertainment. I know music, movies... I should be in the VH1 Pop Culture challenge. I don't know why I know so much, but I do.
Try me. Ask me a pop culture question. :D
Anyways... entertainment and persuasion. It's funny how we open up to the media. To television shows (even the bad ones like "I love New York 2" - which I do watch unfortunately - Go Tailormade!)and music - all of which we allow to enter our lives. Now persuasion... the things that convince us to do something. That is difficult to sell things. Like a bad movie... like Rush Hour 3. Seriously... Rush Hour 3? Even media could fail on us openning up to it.
I liked the spectrum of entertainment and health education. I don't really notice the little cues of health education or learning (other than the shows that have a little meaning behind it. An example of that is Saved by the Bell - when Jesse had too many caffine pills and she became dependent on them)
[VIDEO HERE]
Wasn't Zack Morris a dream? :D
I like the fact that shows have special episodes on certain issues happening. I know Saved By the Bell had tons of stuff: Drunk driving (toga!), anorexia, drug use, fake IDs, etc.
Remember this from the show "California Dreams": Yes... I'm taking you back to the 90s.
[VIDEO HERE]
Tiffany taking steroids...
It's stuff like this that needs to be more present on shows. How come they do not have this being presented anymore?
I like how there is a medium to entertainment and health education - documentaries. I'm not a fan of Michael Moore because I have found some of his arguments lacking in proof, but I do give him props for getting the issue out there. (Although, I wish he would provide better arguments and facts)
Yay for Dr. Moshe for putting my song "Courage" by Superchick up. That song is the song that encouraged me to look up more on anorexia. A song is powerful. John Lennon's Imagine was powerful. When I heard "Where is the love"... I was thinking "Imagine"
I like how music is coming out with a message nowadays.
Simple Plan came out with a song for MADD. The music video is so impactful. It touches all your senses.
[VIDEO HERE]
You feel the pain. I thought the director did an amazing job on this video. The message sends a punch to think about it. It not only affects you and the person you hit... it affects the family.
I am impressed with songs like that and it makes me want to know more about it.
Like Fall Out Boy supporting my favorite actress's (Kristen Bell of Veronica Mars) organization: Invisible Children
[VIDEO HERE]
Veronica Mars (my show and the show I was an extra for) did a special episode to show how important an organization is.
[VIDEO HERE]
I think popular shows need to have more special episodes about health issues like TB. And I'm not just talking about DOCTOR shows. I'm talking about shows that teens watch because it's the grown ups that watch DOCTOR shows, but we want to start early.
We need to have more shows that give a message out there to do something.
The PSA video for the army was great. It was a semi-documentary. Nice. A famous Asian American actor is in there - Tobin. That was before Better Luck Tomorrow. So that was cool. :)
But I liked it a lot. It had the true meaning of Marines in it by having actual marines. :)
I will post more stuff... I just can't think right now.
WATCH THE VIDEOS ON MY PAGE: lsirikul.blogspot.com
Today's class was really great. I loved the video that was shown about the binge drinking and the marines..And it is amazing to see how just about everything we see on TV or hear can be adopted into our health messages..kind of makes me feel how huge the scope is for us and the opportunities that are available to spread our messages.
I am going to have to be honest here. This was a really fun class this week. I have noticed before how certain health messages sort of hit a prime. It seems to me that many shows share a similar message all around the same time. It is sort of facinating. I bet I have been influenced more than I could tell you. Pop culture seeps into our brains and attachs much easier than any lecture. When our favorite character is going through something like breast cancer or HIV/AIDS we tend to really remember the details and hopefully if the ailment displayed effects our own lifes we bring some of that knowledge to the front of our minds. Its funny how watching someone else go though something can really turn your head when sometimes we tent to ignore the same thing in our personal lifes.
Class was fun and interesting this week and I have one more “health promotion/communication tool” I can put in my tool box! We can actually use “Popular Culture and Entertainment” to spread our health message. We learned in class that entertainment contract seems to open our minds; our mindset is different when we expect to be entertained. We are more relaxed and empathic to whatever message is coming our way. The videos we viewed in class really opened my eyes on how popular movies and TV shows can be use to spread our health message. I never would have thought to use the “Simpsons” as a health communication tool to educate people on overeating and perhaps obesity. The movie clip of Jack Nicholson and Diane Keaton, I would have never thought of using it to teach medical providers on how “not to do CPR” and as a lead in clip on signs and symptoms of a heart attack. All of the clips we saw in class I could envisioned showing at the very beginning of a health promotion campaign to “grab” people’s attention to the message of the program. It’s a great tool; we can entertain and spread our health message at the same time. With popular culture and entertainment, we can have fun, laugh, cry, and promote health at the same time.
Check out my blog…found some entertaining health promotion videos in YouTube.
Anyway, I hope everyone had a very happy and “full” Thanksgiving Day.
It was fun watching clips in class and reading about other people's reactions. Laura brought up some old-shool examples (yay Saved By the Bell!) that used popular entertainment to bring up health issues. The 80's were great for that. Didn't Nancy Reagan guest-star on a popular show to talk about the dangers of drugs? It was part of her "Just Say No" campaign.
I think that it can be a good idea to use popular shows to access certain sections of the population. But it can back-fire. Some of them can seem really trite and make a serious situation seem also laughable. Going back to the "Saved by the Bell" example, I remember the over-acting that went into Jesse's caffeine pills. It was a bit of a mockery.
On the other hand, maybe using characters that the audience identifies with to illustrate a health danger will help by-pass defense mechanisms. Maybe it will be like it happened to a friend, and that therefore it could also happen to them personally.
Ah, the double-edged sword.
I really like this topic of Entertainment and Popular Culture. Sometimes I think it is easier to learn or remember something when you are being entertained by something you choose, whether it be a movie, TV show or song. It can be easier to learn when you have something to relate the message to, like a story or character. In class we don’t usually pick the lecture topic and even if it is of interest, it can be easy to forget when a professor is standing in front of the class preaching to you. But the idea of people learning by putting health topics out there in popular shows or movies I think is brilliant. The popular shows reach thousands of people and they are choosing to watch the show, it is not as if we are “forcing” this topic on them. I would venture to guess that many don’t even realize that they are learning about health while watching an episode of Friends, 90210 or as Laura mentioned Saved By the Bell, yet they will remember how Rachel, Donna, or Slater handled a situation. The only problem, which is a huge problem, is when the writers give false information. Even so I think it is a good way to get people talking and to get messages out there.
I like the phrase Edutainment. After all is learning is supposed to be fun, then it makes sense to combine education and entertainment when promoting health. The entertainmnet industry has amazing potential and power to influence many people espeically impressionalbe youth. As health educators we have a responsibility to tap into resources in order to promote health, and entertainment industry is an extremely valuable resource.
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Friday, November 23, 2007
Week 12
Not to sound like a broken record, but I totally agree with the other posts about how interesting this week's class was! Talking about movies and tv shows is always fun, and relating them to health was extra cool :) I loved the Saved by the Bell and other classic show examples that were already brought up in other posts! Those shows definitely were awesome - and they sneaked in those health messages without creating too much stir or controversy. Another one that came to my mind was the short-lived Nickelodeon show "Fifteen" - did anyone else watch that?? It was SOOO good! One of the characters (a jock, Todd) had an alcohol problem, and his poor little Miss Perfect girlfriend Ashley was beside herself. I think that brought attention to the fact that alcoholism can hit anyone at any age (to an extent). Anyway, lots of stuff is out there. Unfortunately, I think that more negative health messages (e.g., unsafe sex) are presented than positive ones, but maybe that's just me...
With Thanksgiving I completely forgot to post my blog by Friday! I hope everyone had an awesome T-day! As for this last Monday's class I think it was one of my favorite. The idea of the "entertainment contract" where people are going to be more receptive to your messages is great. I think that it is important to understand that thru adding entertainment value to a health promotion message, you can move "them" from an evaluative mindset to a more emphathetic one...where they will listen.
As for the music videos, I thought that it was interesting the way in which each one addressed the difficulties young women can experience with their self image (although the Christina A. video had a bit more to it). If anything, these videos may help some young women identify that the feelings that they have of poor self-image, understand that they are destructive, and maybe talk to someone... just a thought. But like Dr. E said, they bring issues to the forefront and can be a very crucial power in social change.
About the video on drinking behavior in the marines -- my favorite part was when the guy was sent off on a beer run and asked if he could get soda and movies (or video games... I can't remember) and then that funny music played. The guys told him no way and to go get the beer. Now I would think that most people would end that skit with the guy going off to get the soda and everyone decided that they would be on the path to sobreity.... which is completely UNREAL. I think that thru this type of skit, where the guy is ridiculed and they still get the beer, the audience thinks that you understand - you don't lose them - and they stay in that entertainment contract where they feel as though they relate to the story you are providing them with.
See you all Mon.
Like pretty much everyone else, I especially enjoyed this week's topics. I guess the things that stood out the most for me was the discussion about the source and message. I think it was Tiffany who first commented on being careful about who you decide to be the source of the message and I couldn't agree more. I remember watching something on VH1 about how how the former first lady, Nancy Reagan, employed then teen heart throbs Corey Feldman and Corey 'something' to be the face of the, "Just Say No!" anti-drug campaign. However, in the midst of this campaign these boys ended up using drugs themselves and had to do some damage control. This definitely compromised the integrity of the message and not to mention the source. I guess for the same reasons that's why Oprah had the author of a "A Million Little Pieces" back on her show. She had become a reputable source to whom her viewers had learned to trust, but when it was revealed that the book she said was non-fiction was in fact partially fabricated she did the best she could to restore her image, which I think worked. Which is a good thing for Obama, because Oprah is endorsing his presidential candidacy - so who knows how many votes she will bring him.
Last Monday's class on pop culture and entertainment was fun! It's easy to see why using entertainment as a means to expose public health issues, but I never really thought about the scenes from movies that we watch as being a form of health communication.
And of course, all of the examples from our favorite t.v. shows from the 80's and 90's were great! Time sure has flown by fast. We sure did watch some rediculous shows, huh?
The video about binge drinking really hit home for me because of my ecperiences working with the Navy. It's probably one of the best promotions for non-drinking that I've seen used for military personel.
Hope everyone had a good holiday!
Howdy all! Because I don't watch much TV (except for the weather channel and ESPN) I realize I am missing out on a plethora of subtle (and not-so-subtle) health communication messages. However, I did learn something about concussions while watching the Hawaii-Boise State game. I learned that it's probably a good idea to not play the quarterback who got a concussion a week earlier---the effects of getting hit again post-concussion greatly diminish in seriousness after 10 days-2 weeks. Good stuff...
And, yes, Jennie, I do remember Jessie's over-acting after popping some prescription no-doze. It made me start thinking how a modern day teeny-bopper show could promote the dangers of over-caffination. But, with our luck as health promoters, companies like Red Bull and Rockstar probably are sponsors of such shows...
As for the anti-binge drinking video, I kind of felt like I was back in 8th grade in a class called "Positive Lifestyles." It was a good class, and like the video, it portrayed the dangers and downsides of drugs, alcohol, unprotected sex, etc. But I am of the opinion, that when it comes down to doing a certain behavior (or abstaining from one) the fact that I watched a video probably won't sway my decision. I know that sounds pessimistic, but I believe we live in a culture of instant gratification which is why our job as health edutainers is quite challenging and thus necessitates us to be uber-creative in our mode and medium of health campaign delivery.
thinking about the communication contracts that i engage in on a regular basis has made me realize that i should really incorporate a lot more entertainment into my messages. over the past few days, spending time with family and friends, i found myself trying to persuade a lot of people to live more healthy lives and to treat the environment better. some people were very open to my comments and attempts to persuade them, but they were mainly those who already take part in environmentally friendly actions and live pretty healthy lifestyles. so, in those conversations i felt like i was just reaffirming their beliefs and giving them more ways to continue their behaviors. for those who are less involved in these areas, i found myself getting frustrated after talking for a while and it seeming like they were just nodding along waiting for me to finish so they could change the subject... i kept wishing i could show these folks a few videos that would back up my points; to show them it's not just me but also people everywhere who are trying to convince their loved ones to change their habits! the videos i've found out there that spread healthy living and environmental consciousness use humor and sarcasm to grab attention, and then continue on with facts after people are open to the speaker. putting a smile on someone's face really opens their mind to whatever might come next. i want to work on finding ways to open people up without necessarily using videos though, because i think it can make the message i'm trying to get across too impersonal when i'm in a smaller setting... maybe coming up with a few basic jokes on the topics just to grab attention without degrading people's intelligence on the topics could work...
Popular Culture and Entertainment-- I loved the lecture! (Almost more than the health lit lecture-- my favorite so far). I enjoyed the video clips and was also very interested in the communication contracts. I realized that one of the reasons I do no enjoy movies such as the Matrix and Star Wars is because I break the entertainment contract by not suspending belief. Oorah was fascinating and a great example of the importance of the source of the message. I think entertainment is a great, effective way to promote health and modify behavior.
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