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This is the course blog for PH 663 -- the theory-based, practical, action-packed Health Communication course for ace Health Promotion students in the Graduate School of Public Health at San Diego State University.
Week 1: Course intro & overview
-Health Communications
-Types of Communication
-Functions of Communication
Week 2: Labor Day-No Class
Week 3: How Theory Shapes Health Campaigns
-SMCRD
-Them/Us
-Who says/hears what
-Hierarchy of effects
-2 Paths
-"house"
Week 4: Formative Research Overview, Presentation Skills
-"Wrong reason" Health Promotion
-Uses & gratification
-Effects model
-Selectivity
-Formative research
-Active listening
-Focus groups
-Presenation skills
-Body language
Week 5: Understanding & Segmenting Your Audiences I
-Benefits and features
-Segmentation principles
-Types of Segmentation (Demographic, Geographic, Psychographic, Behavioral)
Week 6: Understanding & Segmenting Your Audiences II
-VALS segmentation
-PRIZM geographic
-Forward segmentation
-Backward segmentation
-Inductive
Week 7: Health Literacy
-Health literacy
-Functional literacy
-Levels of literacy (and %s)
-"Showing" vs. "telling"
-Plain language
-SMOG/FOG
Week 8: Message Strategies
-Benefits
-Barriers
-Model
-Types of messages (fear, testimonial, slice of life)
-Risk communication
-Gains vs. losses
-Reference points/anchors
Week 10: Advertising, Public Relations & Media Advocacy
Week 11: Web 2.0, Games, & Interactive Technology
-"media hound"
-Reporters NOT your friends
-Manipulation and ethics
-Find your voice
-Positioning
-"Top of mind"
-Web 2.0 (10 principles)
Week 13: Popular Culture and Entertainment
-Communication contract (presuasion/entertainment)
-Agenda setting
-Entertainment-Education Continuum
Week 14: Mini-Project 2 Presentations
LESSONS TO KEEP IN MIND FOR FINAL PROJECT
- The project should be a reflection of the objectives
- Remember that methods and strategies are distinct concepts
- It's ok to modify objectives and strategies... justify the change!
- Great job not reading from the slides!!!
17 comments:
The concept of Web 2.0 is something really quite amazing. Having been fed the technology since about middle school I don't know if I have the complete respect for it that maybe some older generations share. I know how to MySpace and Google, and Wikipedia has been a constant for so long I can hardly remember life without. Being an adult I know I do not use the technology the same as some of the younger generations who MySpace with the rest of them, but the competition that Web 2.0 presents is intimidating if anything.
I also feel that although this medium is probably one of the better ways to reach a world that is rapidly slipping into cyberspace I cannot help but wonder if perhaps this is one of the problems among so many solutions. Does our obesity epidemic have anything to do with people not meeting face to face anymore? Are all the answers found on the Web? Is it really okay to submit completely to this evolution without questioning future complications? I just wonder aloud.
As for the reading, I think its interesting to teach humans about Diabeties and other chronic illnesses through games and interactive technology. But I do find it a little sad that people are not receptive to things that used to be the norm and are now seen as boring. It makes me think of a salt analogy. If people keep salting their food everytime they eat they grow accustomed to the taste and when down the road the addition of salt becomes life threatening b/c of hypertension or other ailments, they find the real taste of food boring and quite bland. What are we teaching ourselfs? What are we teaching our children?
Here is the link to the doodle website I was telling y'all about in class. I'm not sure how to create one from scratch, but maybe you can figure it out, Jennie??? Let me know if you want me to investigate further...
Tools, tools, tools in spreading our health communication messages! I am learning so much to "think out of the box" in this class when it comes to tools I can use as a health promoter in my work place. I mean, I would have never thought that I could or can use all of this web based tools to my advantage when spreading my message. Yet, many well known agencies such as the CDC for example have already mastered this fast and ever changing communication tool. I agree that the Web or Web 2.0 is a great communication tool, it is easy, fast, and it brings people together and as a result we are better informed.
We talked about many advantages and disadvantages of Web 2.0 in class. However, the Internet or the Web is so fast when it comes to spreading information that at times it can get scary. There are so much information out there that it is important to be "choosy" about which source is credible. We talked about easy access to health information in class, "self diagnosis" and the danger of not consulting with our health care providers. I think one of the scariest services that the web offers is the ability to buy prescription medications and other types of drugs. Coming from a health care provider perspective, I just don’t think it’s safe. Check out this article at MSNBC.com, it’s about teens abusing prescription medications ordered in the Internet. Check this link out:
http://www.msnbc.msn.com/id/15240265/ “Teens turn to Internet for prescription drugs”.
I think another danger with this fast and easy information in the Web is that it can start people to mobilize against a company and can ruin a company or a person's reputation in the process. Check out this link that was created as almost like a support group for dissatisfied customers and employees of Enterprise rent-a-car.
http://www.failingenterprise.com/forums/index.php.
Anyway, good or bad the Web is here to stay. It's good to know that as a health promoter I can use this as a tool to use my message. Although I just learned how to blog so it might take me a few tries to be comfortable with this health communication tool.
Ok first of all i love the internet...i love shopping on it and i love chatting and I love doing just about everything on it. So the whole lecture on Web 2.0 was awesome as it gave me a lot of other things I can now do on the internet.
The video at the beginning of the class was nicely done and I liked the way it spoke about how so many things needed to be rethought such as copy write issues and so on. For health communication, web 2.0 is definitely a really strong medium for all of us to spread the message. Not only can we reach a wider audience but we are also in a position to get feedback about our health campaigns as we develop it from the audience we are creating it for.
The idea of Web 2.0 is very interesting… even in my short life it’s amazing how technology has advanced and changed. The concept of an interactive social network that gives everyone a voice, is exactly what Dr. Engelberg said in class “the greatest exercise in democracy”; especially when applied to health promotion. Unfortunately, with every good there is bad, increased access means decreased privacy, and greater flow of information can allow for greater confusion. I believe it’s important for us as Health Promoters to keep up with the flow of technology and to provide the public a credible known source of information (Health Communication at it’s best!).
Learning about Web 2.0 was pretty interesting. I still think it's funny that I immediately thought it was an "outdated" version of the web :) Version 2.0 just sounds so old! SPSS is already at 15.0 or later. The web certainly needs to catch-up...or maybe it's just that SPSS makes a lot more money everytime they make an update that more people want to purchase.
Anyway, I agree that Web 2.0 is changing the way things are done. I heard something on GMA or some other show like that - they said that people now are not taking action to evoke changes like they used to by writing to their congressmen or starting a lobbying campaign, etc., because they are just blogging about it instead. They feel better after getting their feelings out, and they feel like they're making a difference because other people will certainly see their blog; also, they read other blogs by people who agree with them, so they feel validated. But then the momentum just stops at that - nothing happens because of the blogs. They just remain in cyberspace, and life goes on. Interesting point of view, I thought. Although allowing everyone to have a voice on the Internet is nice in theory, if you really think about it, the more blogs, information, etc. that is out there, the fewer people will read each one because of the diffusion. Maybe our voices aren't heard so much as we think!
The internet is brilliant, we have just about everything we need at our fingertips: information, news, how to lose weight, Christmas shopping, communication tools, work, grocery shopping, etc. it is endless and virtually there is no reason to have to leave our homes. All we need is a spoon and someone else to put it in our mouth. What ever happened to being resourceful… I mean in the sense of going to the library to find a book or a journal. My entire lit. review could be done without leaving my computer. So instead of searching the library I am searching for a new coffee shop that offers free WiFi. It is unfortunate that not only are people being lazy and the obesity epidemic is on the rise, but that people aren’t seeking out alternative forms of communication for information. We get so used to clicking the mouse, often I think we forget other things exist. As far as Public Health is concerned I think that since the Web 2.0 (or higher) is where the world is going, we might as well and use it to our advantage as health promoters and get out there and make the most of it, like it or not. I agree that the internet can cause confusion, especially because there are all different levels of education, literacy, etc. Some people are more gullible, like me, if it seem like it makes sense and it sounds like a credible source I buy into it. I think the other thing we run into with the web is that we might be heard, but are we heard by the people we want to hear us?
Thanks for the Doodle link Sarah! It looks a bit confusing for our purposes, but I'm looking into it.
As for the web 2.0 stuff... we talked about how accessible things are now. But I disagree- there is still an elitist strata to it. Ironically, I've learned that while helping with this class. I can't format the course concepts correctly on this blog! This is interesting since I taught myself HTML! Ok, that was back in high-school, but please! The code I found shouldn't look like a complete foreign language. And yet... I still can't get the clickable table to work. So making web sites/content isn't as simple as the class, and the video example seemed to suggest.
NOTE: Remember that Monday is Veteran's Day-- no class.
Hello class , welcome to long weekend... I loved that video on Web 2.0, I was totally engrossed in it, it kept my attention. I use the internet for just abouteverything. Does anyone remember how airfare was booked before that internet?? Also does anyone know why phonebooks still exist, other than to waste paper?? I got several phone books delivered to my door step the other day and the first thing I though of was, wow people still use these?? So we see people using the internet more and more and previous or prehistoric comm tools being left by the wayside. I haent been to a blockbuster or hollywoood video in years, but I wonder how they feelabout netflix. I rent my movies from the library because they are free. Speaking of the library, I remeber in undergrad being in the library searching aisle after aisle for a dusty book, now I get most of my information via pubmed (which Im still trying to master!!) Well those are my thoughts for the week, have a great weekend.
Just wit hanything else, there are positives and negatives to the advancement of technology. The ceoncept of using Web 2.0 to get our messages out and to have a voice among the millions of people in the world is great. However, it's so much less personal than the way things used to be. I personnally don't like to be on the computer much. I pretty much use it to write papers, do reaearch or check my email and that's about it. Oh yeah...and to write on this blog. I'm not sure I'll ever get used to this. I like to be active, so it's dificult for me to sit down in front of a computer screen for long periods of time. Hopefully those of us who do untilize this tool will do so to find solutions to problems in the world. I do have to say though, that the video did make me want to get online and see what's out there, but I just don't have the time.
I was at a conference in Houston all week and am a little bummed that I missed this week's class. It seems like it was very interesting. I feel like I'm always behind on technology, but I guess it's time to start catching up because it seems like the concept of Web 2.0 is going to be very important to our future careers.
During the conference I was thinking about our lecture about presentations. Quite a few presentations were negatively impacted by their powerpoints. There were many powerpoints that had so much text on them that the audience wasn't able to read them.
So, I guess learning about good presenting skills earlier in our careers is a "leg up" on our colleagues.
So this week's class topic was interested.
The video Dr. E showed us was great. We are the machine and we fuel it accordingly. Web 2.0. Just think... if we could do this... think of what we could do in the future... with Web 3.0. Scary to think about... Maybe we'll be able to actually communicate like on Star Wars with the halligrams (sp?). Whatever.
I enjoyed the lecture. There is so much Web 2.0 could do. We can blog and express our feelings. Like SO...
I can't wait for the new Sex and the City movie! WOO!!!
There... now people can comment back about it.
Also, I love the points that Dr. E and his colleague wrote. But really... Tila Tequila? She's a pretty girl and seems really nice (from her show - it's like a trainwreck for me to watch it), but I have issues with her denial of her ethnicity. Also, she cannot sing and the world makes it like she can. Like a Britney Spears complex. But anyways... that's blogging expressions!
Communication through the web. It is important for us and people to have.
I really wish that North Koreans could have free internet to be able to see how amazing it is outside their walls. Kim Jong Il has them thinking that N. Korea is the best and excludes them from the world. That is just sad.
Another thing is China blocking some words from being searched online... like freedom. How sad to live in a place where you cannot find a photo like this:
LOOK ON MY PAGE FOR INSPIRING PHOTO!
This photo inspires me to not be afraid to do anything and that one person can make a difference... but I guess the government does not want that to be expressed.
I can see why they send laptops to rural countries. To inspire them that they could do more that where they are. To be able to understand other aspects of life. They can learn things they could have never learned and communicate with people they can learn from.
The television was the Web 2.0 of the past. It made and still makes people famous. It spreads news. You can learn from it. But the only thing is that you cannot express back to it like the internet where you can just write a comment.
Hello everyone - I thought the most interesting concept talked about briefly in class was the "digital divide" -- the disparities that exist in access to new technology.... it seems like everytime something new is created (be it technology, new means of health care, etc) a new disparity is created. Interesting food for thought.
On a lighter note, I hope everyone is able to enjoy the 3 day weekend.
web 2.0 was an interesting topic this week.
there are so many aspects of the web that could be used to further health campaigns. from developing campaign ideas to actually and getting audience feedback, to actually using the social networks and similated worlds to pass messages out to a greater public. it would be amazing to use the similated worlds... creating public health officers in cyberland could push healthy messages to an entirely different crowd. a lot of people are becoming modern day hermits by living life entirely through the internet, so using that technology could spread messages to otherwise unreachable audiences.
using the web more will help programs reach younger audiences, which could have a dramatic effect on the health care system if we can get people to live healthy from younger ages. using networks like myspace or facebook could connect a lot of young people to a cause, but i think it might be tricky to really grasp their attention through those networks. even just using the ad space on those pages to get messages across could have some effect, but then we'll probably run into problems with over saturation.
in short, i know the web is becoming a major source of information for people, and if we can figure out how to harness that avenue then major campaigns could have much greater impacts.
Howdy all! I second Josie's comment on phonebooks--for the majority of people, I am guessing they mostly end up in the trash can. I wonder what phone book making companies think about that! I do keep one in my car in case I need a quick bit o' information--my car is not yet wired for internet! In 668 we were also talking about the days when people had to write a thesis on a typewriter! Our teacher said many a person had a mental breakdown (or two.)
One more example--how were races timed before the invention of the racing chip? I ran a race yesterday which was chip timed and the system screwed up a bit. The results were delayed and people got a little peeved--how we love our technology!
Anyway, the video on was quite interesting and thought-provoking. The internet has changed (almost) everything in one way or another whether we like it or not. The internet is pretty darn simple yet so complicated. I read somewhere that "trying to explain what Heaven is like would be similar to trying to explain what the internet is to an ant." Granted the book was about religion, but the "ant" reference reminded me of the extent of knowledge about the internet of my fellow villagers in Moldova. How do you explain what the internet is to someone who doesn't have a phone? A car? Indoor plumbing? Where do you begin? I had the frustrating experience of teaching three of my students (who were 17) how to search for stuff on the internet. Granted we were looking for information on the United Nations in Romanian (which is scarce), but I first had to teach them HOW to use the mouse, navigate a web page, and, of all things, to TYPE! They are not stupid people, they just didn't grow up with a wireless Internet laptop in their little hands.
I agree with Sarah. Yes, technology is great, but who are we to think that everyone wants it and/or needs it? Somehow I think that could introduce more difficulties that it could alleviate.
Web 2.0 does certainly sound like an outdated program but it seems to be more advanced than I could ever have imagined. The internet does hold vast amounts of legit information (ie electronic Journal articles) but it also allows anyone to post information who may have no clue about a particular topic and expresses their thoughts, opinions, and suggestions on the net. I doubt there are agencies that can successfully weed out the truthsayers from the flat out liars or nonscientific data that people can mistake for being a reliable source.
Just like in real life we need to be aware of the things we read on the net. Just because it's on the net doesn't mean it's something we should take seriously. I mean, if we received a diagnosis from our doctor that we had a terminally ill disease and we had 3 months to live, wouldn't you want a second opinion? That should also pertain to information found on the net. Don't get me wrong, not everyone takes everything they read as truth, but I know and have heard a lot of misconstrued incidences where people are too trusting of the things they read and make misinformed decisions. Scams are everywhere, not just through mailers, but internet scams seem to be growing asking to help support a starving family in a third world country.
Ok....on a lighter note, the web is a great way to keep in touch with friends, family, acquantinces, as well as networking. Sometimes I find it much easier to get a hold of someone via email or instant messaging as opposed to calling their cell. People just don't feel like talking since they're busy so a quick email works perfectly fine in their busy schedule. It's about convenience, networking, getting your word across to as many people as possible, but not getting in their faces to get a reaction. I can say more, but I've been typing all day doing a massive amount of homework. For now, the web is a necessity, for me that is. Without it, I'm not sure how I could function not being able to check my emails, looking at homework online if I don't have a hard copy of my syllabus, or making travel arrangements myself instead of having to deal with a customer service rep on the phone who's trying to tell me the cheapest flight is $200 when I just saw it myself on their site for 1/2 the price.
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