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This is the course blog for PH 663 -- the theory-based, practical, action-packed Health Communication course for ace Health Promotion students in the Graduate School of Public Health at San Diego State University.
Week 1: Course intro & overview
-Health Communications
-Types of Communication
-Functions of Communication
Week 2: Labor Day-No Class
Week 3: How Theory Shapes Health Campaigns
-SMCRD
-Them/Us
-Who says/hears what
-Hierarchy of effects
-2 Paths
-"house"
Week 4: Formative Research Overview, Presentation Skills
-"Wrong reason" Health Promotion
-Uses & gratification
-Effects model
-Selectivity
-Formative research
-Active listening
-Focus groups
-Presenation skills
-Body language
Week 5: Understanding & Segmenting Your Audiences I
-Benefits and features
-Segmentation principles
-Types of Segmentation (Demographic, Geographic, Psychographic, Behavioral)
Week 6: Understanding & Segmenting Your Audiences II
-VALS segmentation
-PRIZM geographic
-Forward segmentation
-Backward segmentation
-Inductive
Week 7: Health Literacy
-Health literacy
-Functional literacy
-Levels of literacy (and %s)
-"Showing" vs. "telling"
-Plain language
-SMOG/FOG
Week 8: Message Strategies
-Benefits
-Barriers
-Model
-Types of messages (fear, testimonial, slice of life)
-Risk communication
-Gains vs. losses
-Reference points/anchors
Week 10: Advertising, Public Relations & Media Advocacy
Week 11: Web 2.0, Games, & Interactive Technology
-"media hound"
-Reporters NOT your friends
-Manipulation and ethics
-Find your voice
-Positioning
-"Top of mind"
-Web 2.0 (10 principles)
Week 13: Popular Culture and Entertainment
-Communication contract (presuasion/entertainment)
-Agenda setting
-Entertainment-Education Continuum
Week 14: Mini-Project 2 Presentations
LESSONS TO KEEP IN MIND FOR FINAL PROJECT
- The project should be a reflection of the objectives
- Remember that methods and strategies are distinct concepts
- It's ok to modify objectives and strategies... justify the change!
- Great job not reading from the slides!!!
5 comments:
Help! I forgot my mint brownies...does anyone know where they are?? My mom is gonna kill me. Megan
Sorry, Megan. I don't know where they are. But, tell your mom that they were really good!!!
So PH 663 is now just a memory.I think yesterday was my favorite class by far...probably some of it had to do with the food...haha. But, seriously, it was really rewarding to be able to present the entirety of our project to our organization rep. I thought everyone did a fantastic job and it seemed to me that all of the guests were impressed. Kudos to everyone!
Thanks Juanita for saving my plate from certain death...but what happened to all the brownies?? Just kidding!
I had a fun semester. I felt like I may have actually learned something instead of just memorizing everything...which is really what I need to be doing for my last final tomorrow.
I liked the structure of the class and I did enjoy presenting the project we worked so hard on.
Oh how I will miss this class and the members in the class. I love talking to you guys. I don't know when I'll have another class with you all. :sigh:
It could have been me but I liked the people in the class. I feel like the cohort I came in with is like a little family.
I honestly thought in the beginning... oh no. a project working with the community... on top of my other important things in my life... but after doing it and being done with it. It's a big accomplishment I'm proud of.
I can't believe the semester is over - time flies when you barely have time to breathe!
Just wanted to say great job to everyone on the final presentations! Quite honestly, when we had the guest presenter on the hypertension awareness campaign earlier in the semester, I was pretty doubtful that any of the groups in our class could come up with such a professional campaign. But I was wrong - everyone did an equally impressive job in our class. Way to go, guys! Seeing what a difference all of the groups made was truly inspiring. Thanks to everyone for a great class!
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